Tripling Website Leads: How Leadferno Drove a 201% Conversion Lift for Fox Pest Control

Conversion isn’t a guess—this A/B test shows exactly how a better CTA and SMS option turned website visitors into leads, fast.

When it comes to website performance, traffic is only half the story. Conversion is where the real value lies.

Leadferno customer Fox Pest Control is always looking to maximize their online leads and conversion. While their digital marketing team has strong feelings on what’s working, they know that data really tells the story.

Recently they engaged leading CRO agency Experiment Led to run an A/B test to see how powerful the right call-to-action (CTA) can be when it comes to lead capture for their 30 pest control locations.

In a 36-day website optimization test for Fox Pest Control, Leadferno’s text messaging widget was pitted against a traditional “click to call” CTA and contact flow. The results were jaw dropping.

Remarkable conversion rate test results

• 📈 298 leads from 2,379 users using Leadferno (Control)
• 📉 99 leads from 2,373 users without Leadferno (Variant)
• 🔥 That’s a 201% increase in conversion rate—from 4.17% to 12.58%
• 🤯 Total leads tripled

The only change between the control and the variant of the CRO test? Adding Leadferno’s “Text With Us” conversion widget to the site. This widget, called the Leadbox, offers visitors the option to connect via SMS instead of just by phone. Notably, call volume remained flat, proving that Leadferno’s conversion widget generated net-new leads rather than cannibalizing existing ones.

What is an average conversion rate?

The conversion rate Leadferno produces for Fox Pest Control at 12.58% are superior when compared to website conversion averages. The Institute of Data shared that the average landing page converts at just 2.35%. The top 25% of landing pages achieve conversion rates of 5.31% or higher, and the real leaders, the top 10%, are converting at an impressive 11.45% and above.

A 2025 study breaks it down further by sharing how specific marketing channels convert like SEO, paid ads, social media, and email marketing for both B2C and B2B. Here we see the average conversion rate sub 2%.

Why text messaging converts better

The CRO test confirmed what many marketers already suspect: consumers are increasingly anxious or hesitant to make a phone call and text messaging is a preferred communication channel.

Leadferno lowers that barrier with a fast, convenient, and comfortable conversion platform that allows prospects to text a business right from the website. A simpler process, powered by text messaging, to drive more engagement and more leads.

It’s all about meeting consumers where they are, and that’s through their phone and SMS. Leadferno allowed us to add another communication channel, wrapped in a superior CTA. Our results speak for themselves.

Chris Keenan, Senior Director of Internet Marketing
Fox Pest Control

And because Leadferno automatically tracks lead volume and response times, clients can instantly see the impact without complicated reporting setups. Both our internal reports and our GA4 integration give a complete picture of lead volume, quality, and conversion.

Conversion is now a must

In today’s digital landscape, the cost of website traffic is rising fast. Paid ads, clicks, and even organic visibility all require more investment than ever before. With customer acquisition costs climbing, the smartest growth move an agency or business can make is to convert more of the traffic they already have.

It’s why Leadferno not only brings text messaging to the table, but offers a suite of conversion tools to enable SMS powered contact forms, call requests, scheduling CTAs, and can be integrated with call tracking services like CallRail and Call Tracking Metrics. It’s a full website conversion solution.

A high-performing conversion strategy multiplies the ROI of every marketing dollar spent. If you’re sending visitors to a site but not capturing them effectively, you’re leaving leads and revenue on the table. Optimizing conversion isn’t optional anymore—it’s essential for growth, profitability, and standing out in an increasingly competitive market.

Why agencies should care about CRO

Too many agencies focus their efforts on bringing in traffic, through SEO, paid media, social media, or design, but fail to optimize what happens after the click.

Conversion really matters. Try Leadferno out. Always test. Thats what we marketers are all about right? The barrier to entry here is so low I can’t imagine why anyone wouldn’t try to boost conversion with this.

Chris Keenan, Director of Internet Marketing
Fox Pest Control

Not focusing on conversion is a missed opportunity. Not only for client’s to close more business, but for your agency to build a stronger long term relationship.

Clients aren’t just paying for impressions—they’re paying for results. And results start with leads. If your agency isn’t reporting on leads above every other metric and offering conversion optimization as a service, you’re leaving serious performance and revenue on the table. Your client is missing out.

Be a conversion partner

With Leadferno’s Partner Program, agencies get:

• Access to conversion tools and messaging app
• Lead and conversion reporting
• A powerful CTA and communication channel via SMS
• Revenue share to grow recurring revenue
• A simple way to prove results and build client retention

Ready to turn traffic into leads

Leadferno isn’t just a widget—it’s a conversion engine. If you’re an agency that’s serious about helping clients grow, it’s time to deliver more than just traffic.

👉 Join our Partner Program and start converting more with text.