Case Study: Garage Door Company Converts 19.7% of Website Text Leads

When opportunity knocks… it’s probably a garage door that won’t open.

For Mid-Atlantic Door Group, that’s a familiar sound — and one that needs a fast response. Whether it’s a stuck door, a busted spring, or a new garage door install, customers want help now, not later.

That’s why Mid-Atlantic Door Group, a leading authorized distributor of Overhead Door Corp. products, wanted to make communication with prospects seamless, simple, and fast.

The solution? Let leads slide right to getting help with texting — making customer communication as smooth and seamless as the garage doors they install.

After testing other tools, they chose Leadferno as the clear business texting solution for capturing and converting more leads — and it’s paid off in a big way.

The garage door company’s results over 12 months in using Leadferno:

• 19.7% SMS lead conversion rate to closed
• Managed over 3,000 text conversations
• Collaboration of 17 team users across 8 company locations
• Improved response times

Leadferno has opened the door to texting, conversion, and efficiency.

The goal is more leads with less friction with texting

Operating across eight locations in Maryland, DC, Virginia, and Pennsylvania, Mid-Atlantic Door Group wanted to improve lead volume and reduce friction for the customer. They identified texting was the right channel to accomplish these goals but needed the right solution that would work across teams and locations — without being tied to any one employee’s personal device.

Leadferno stood out as the simplest and most customer-friendly solution to allow prospects to text with us. With great results, we won’t be looking back!

Justin White, VP of Marketing, Mid-Atlantic Door Group

Web-to-Text conversion with Leadferno

To better serve customers and make it easier to connect, Mid-Atlantic Door Group added Leadferno’s Leadbox web-to-text widget to their site, giving prospects a quick, visible way to start a conversation via SMS.

Now every page of their website offer text messaging in a call-to-action that is always visible on every device across laptops, tablets, and phones.

Because Leadferno offers a shared Inbox, team members across all eight locations can manage conversations efficiently. Whether someone is out of office or unavailable, the team can still respond quickly, transfer conversations as needed, tag conversations, schedule messages and more.

Leadferno gave the team a full suite of business texting features to make communication fast while keeping customer service consistent and professional.

Faster quotes, happier customers from texting photos

In the garage door business as with many home services, a quick diagnosis often starts with a photo.

Leadferno’s messaging platform allows Mid-Atlantic Door Group’s reps to ask for photos of the garage door issue while texting or even while on a phone call — making it easy to assess issues, quote repairs, request the needed parts, and schedule service faster than ever.

The photo sharing over text allows us to better assess their needs and provide an accurate quote. It streamlines the process for both the customer and us — 100 times faster than email.

Justin White

Business texting was easy to learn and Leadferno was easy to love

As with any business, time is your biggest commodity. Adding a new communication channel, even though highly valuable, couldn’t consume the team. Mid-Atlantic Door Group needed a tool that wouldn’t bog their team down with training or complex systems.

“Onboarding is a breeze. In under ten minutes, new users can be seamlessly added and guided through the process.”

Leadferno’s clean, intuitive app made adoption simple. The ability to seamlessly manage text message conversations from their work computers or from their phones made engaging easy. Now the platform supports 17 team members across 8 locations.

Working faster and smarter with text messaging

By implementing Leadferno, Mid-Atlantic Door Group has unlocked a faster, more efficient way to communicate with customers and close more leads. Texting was the right channel and Leadferno was found at the right time to capture and close more leads and revenue.

Offering text messaging from our website has been incredibly beneficial. A quick text has often led to an instant response — it’s proven invaluable for closing leads.

Justin White

Ready to convert more website visitors to leads?

Leadferno is the ultimate conversion tool to turn site traffic into high-quality leads and real conversations — fast. Leadferno allows any home services business to manage all of these leads in one place, with a feature set built for lead management:

• Website leads via the Leadbox widget or Leadform
• SMS/text leads
• Google Local Service Ad messaging leads
• Facebook Messenger
• Text option in Google Business Profile

If your business is looking to boost conversion, improve communication, and master lead management, download and read the full case study from Mid-Atlantic Door Group, Inc. and then schedule your demo today.