Texting is taking a bigger place in everyday communications both personally and professionally. The sheer volume of text message growth is eye-popping: the number of texts sent over the last decade has grown over 7,700%. Amazingly, over 23 billion texts are sent everyday. Our latest survey asked 2,000 US consumers “How do you prefer to…
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If you are focused on making communication with your business easy, you need to make sure you are offering the channels consumers want to use to ask questions or buy from you. We surveyed 1,000 consumers in November 2020 and now in November 2021 to see what their preferences are and how they might have…
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Businesses are expanding their communication channels and looking to add real time to communicate faster. For most this becomes a debate between SMS and live chat. One area in this evaluation for small businesses is to consider the response time expectations of the customer when they engage over these real time channels. We wanted to…
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Texting as a business communication channel continues to grow. A past survey found that nearly 78% of consumers would like to communicate with a business via text messaging. SMS is quickly becoming an expected communication channel, not a “just nice to have” service. The advantages of being able to text a business for consumers are…
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