Driving traffic to your website get’s a lot of attention in both effort and budget, but conversion is your top goal. Those conversions might be sign-ups for your newsletter, email capture for a PDF download, a lead form fill, or a purchase. You want to turn as many unknown lurkers on your website into a…
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A recent change from Google now enables Local Services Ads (LSAs) to send leads via SMS to the business as well as reply to the lead. This welcome addition from Google can improve your LSA lead management, response time, and ease of communication for both sides. If you are not familiar with Google’s LSA ads,…
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Changing how we do things in business, or life, is tough. But, if the payoff is there, it’s worth a shot, right? When it comes to handling leads and sales, it’s the same story. We talk with lots of businesses about getting better at generating and closing leads. Our main goal? To help you capture…
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In a world where the smallest creatures can wreak the most havoc, Bug Zapper Pest Control emerges as a hero in the battle against these unrelenting invaders for homeowners and businesses. Their secret weapon? An extraordinary fusion of exceptional service and impeccable SMS communication to serve over 20 Oregon communities with their team of 25….
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The ability for a business to communicate with their prospects and customers faster has many options today. Enabling your website and business to leverage live chat, messaging and SMS as “real time” channels are all options. But what solution is the best type for your needs? We think using SMS to text with your prospects…
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Pre-qualifying sales leads allows your team and business to work smarter, not harder. It ensures that efforts are directed where they are most likely to yield results, leading to increased sales and profitability. Your sales team or support staff can use Leadferno for pre-qualifying website leads and automating the sending of qualified leads to your…
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The modern consumer’s buying journey is more complex than ever before. With almost endless information at their fingertips, consumers are often overwhelmed and seek clarity before making a purchase. They also seek the easiest path to getting answers. This is where the art of asking and answering questions comes into play. By understanding the pivotal…
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Hiring is a big challenge for businesses of all types. The battle for qualified candidates in any industry can be fierce. Small businesses especially need to do what they can to attract job applicants. Radio ads, billboards, online listings, yard signs, and many more marketing strategies that once were only dedicated to sales are now…
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In a perfect sales world, every lead stays connected and in communication with you during the sales process. But we all know this isn’t anywhere near the case. Leads can often go cold as prospects suddenly don’t respond to your last question, guidance, or reply. Don’t give up. Instead, look to how SMS can assist…
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Communicating with prospects and customers using text messaging is a powerful channel. The popularity and benefits of SMS have businesses adding texting to their communication options rapidly. If you are getting started with 2-way texting for a business you might be wondering what number your business can text from and how to get started. We’ll…
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As a digital marketing agency, SEO consultant, or web design firm, you are ultimately looking to produce results for your clients. Leads are likely the most important goal for their website as you work to increase their web traffic using content marketing, paid ads, social media, local SEO, and more. How can you make sure…
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As business evolves faster than ever many elements of a business’s offering can be pretty equal. The same types of service, similar products, and pricing within cents of each other. How can you stand out? By being easy to work with. With time as our biggest commodity (for your business too), being easy to work…
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