In the age of expectations for quick and even instant communication, small businesses often first look to live chat as a golden solution. Live chat has been a mainstream tool for small businesses for over a decade now. The hope is to connect with prospects and customers in real time, to enhance customer service and…
Read the full article »

Time is a powerful factor in making both prospects and customers happy. An answer to a question or issue might be considered wonderful if it arrives within 30 minutes but highly disappointing if it arrives days later. Working to improve response times in both sales and service to their optimal level can have a giant…
Read the full article »

Small businesses are constantly juggling efficiency, personal touch, and technology. Ultimately, your prospect or customer usually wants to connect with a human on your team for expertise, empathy, and a solution to their need. 2-way text messaging is a solution that makes your business human while maximizing your staff efficiency and, most importantly, making your…
Read the full article »

The value of text messaging extends beyond connecting with new prospects. While we place a lot of focus on SMS for leads and sales at Leadferno, using SMS for customer service is incredibly valuable to your business and customer. Texting allows small businesses to provide better customer service through their preferred communication channel. SMS customer…
Read the full article »

For most, our smartphones are key in our daily lives. Communication, photos, payments, calendars, social media, games and the list just keeps growing on the value and efficiency they deliver. With the smartphone being so important, how is your business being a part of this important personal device? You have a website they can access…
Read the full article »

Communication between your business and your customer defines a great or a not-so-great outcome. With so much on the line, strengthening your customer communication should always be at the top of mind. Recent data from GatherUp analyzed over 175,000 online reviews from businesses in home services, professional services, financial services, and the auto industry to…
Read the full article »

Great businesses are always prepared. When the economy is stressed by inflation and reduced spending because of many local and global factors, the fear of a recession and how to recession-proof your small business rises to top of your mind. Successful business owners and managers plan and prepare their organizations to survive, and possibly even…
Read the full article »

The past few years have been packed with endless challenges and changes for every type of business. One challenge consumers have especially felt are supply chain issues. Many businesses have materials or products with intricate supply chains that once disrupted at any step in the process become troublesome. Rising costs, delivery delays, low inventory and…
Read the full article »

Since the start of the pandemic businesses have explored and implemented new processes to meet customer needs and keep business flowing. One of the big shifts has been the growth of curbside pickup, allowing for consumers to order online or by phone and then have their order dropped in their trunk or backseat when arriving…
Read the full article »

Every type of business these days is looking to get more reviews on the sites that matter to them. Having a great review rating and dozens to hundreds of great reviews helps you stand out in the Google search results and when prospects are comparing you to your competitors. While there are many factors that…
Read the full article »

Texting for business has been around for some time now, but it still hasn’t reached anywhere near mass adoption, especially on the side of the business. Consumers are very open to it and often wanting SMS as a communication channel with the businesses and brands they want to buy from, but most businesses aren’t there…
Read the full article »

Businesses are expanding their communication channels and looking to add real time to communicate faster. For most this becomes a debate between SMS and live chat. One area in this evaluation for small businesses is to consider the response time expectations of the customer when they engage over these real time channels. We wanted to…
Read the full article »