Boost Conversions and Efficiency: How Centralized Website Lead Management Improves Your Sales Process

Centralizing your website lead capture and management process can boost sales. It leads to better organization, faster response times, more effective sales efforts, and improved customer experience.

Small business websites are plagued with issues in both lead capture and then the follow-up process on leads. Our in-depth research showed that 42.6% of website contact form leads didn’t even get a response. The leads that did get a response, saw an average lead response time of almost 18 hours.

How can you solve these lead capture and management problems to increase your conversions and close more leads? Centralize your lead capture and management.

Centralizing your website leads can pay huge dividends and tighten big gaps in your lead process. Here are the biggest problems you can solve.

Lead fragmentation and even lead overload

Problem: When leads come from multiple sources like your web forms, emails, and chat, they can become scattered across various platforms to manage them. Your leads and scattered across multiple tools making it difficult to manage, reply, and track effectively.

If one of your lead capture channels is producing significantly more leads than others, it can cause you or your team to miss leads from the other channels.

You get dialed in to the channel producing the most leads while neglecting leads that still matter in “quieter” channels.

Solution: Centralization consolidates all of your leads into one system, greatly improving visibility and oversight. Lead management becomes better as you have just one place to focus on and build a great process around.

Having your website leads go to one place also is key to preventing leads from falling through the cracks and getting slow responses that kill deals or the worst outcome of never replying at all.

Inconsistent lead follow-up

Problem: With decentralized systems, leads may receive inconsistent or delayed follow-ups due to fragmented workflows or manual errors. Sales teams can miss checking certain channels for leads and waste valuable sales opportunities.

Solution: Centralization ensures a standardized and timely follow-up process for all leads, increasing the likelihood of conversion. Once place or platform to collect your leads allows you to have the proper lead notifications, process, follow-up, and reporting to close more leads.

Poor Data Quality

Problem: Data from different sources may be incomplete, inaccurate, or duplicated, leading to inefficiencies. Poor lead data then can effect your decision making on marketing investments.

Solution: A single lead management system improves data accuracy, de-duplicates entries, and ensures that all lead information is complete and organized. You get an accurate view of your lead funnels and return on marketing investment.

Difficulty in Measuring Performance

Problem: Tracking lead sources, conversion rates, and campaign effectiveness is harder when data is scattered across platforms. When communication is spread over many channels or tools you can’t track reply times and engagement to evaluate and improve.

Solution: Centralized management offers streamlined reporting and analytics, allowing you to easily measure the success of different lead generation strategies and optimize accordingly.

Being able to benchmark your lead capture and close rates along with everything in between is key to knowing how and where to improve to close more leads.

A Simple Way To Centralize Website Leads: Leadferno

The problems and solutions to centralizing lead capture and management above are at the core of what we are solving with Leadferno. We bring your website leads into one platform and process will boost your conversions and closed leads.

Multiple conversion channels into one platform

You can give your prospects multiple options to reach out to you while managing those leads with in one place. Our Leadbox and Leadform let you offer prospects SMS, request a call, contact forms, and more to connect with you.

Businesses like Charlottesville Wedding Hair and Makeup are now able to offer potential customers more ways to contact them, but make their lead management easier than ever. Owner Anne Kibler was tired of missing leads and losing out on booked business from her standard contact form.

“Leads used to be all muddled in all my emails. Now my leads are all in one app and I can easily see what I need to follow up on next.  It’s so convenient and I have the important leads right at my fingertips!” shared Anne.

Conversion widget

Charlottesville Wedding Hair and Makeup uses the Leadbox for a call-to-action on every page of the website that allows the prospect to text their questions or request a date for their needed services.

Moving from the slow and stale communication cycle of email, to the real-time convenient channel of SMS has made a big difference in Anne’s “speed to lead” and communicating with prospects.

My lead to response time is RIDICULOUSLY fast now, literally seconds instead of days! Usually I respond to almost all initial inquiries in under 5 minutes now.

“My clients are Brides. Most of them are very excited about their hair and makeup and it’s feels good to know that I can get back to them instantly to meet them where they are in terms of excitement!” shared Anne.

A better lead form

In addition to the “text us” feature via the Leadbox, Anne is also using our Leadform feature to capture quote requests. The Leadform embeds into the website to provide a SMS powered contact form and display Charlottesville Wedding Hair and Makeup’s other contact channels.

Now, all of Anne’s leads are centralized in Leadferno. She get’s instant notifications on her phone and watch of a new lead so she can take fast action. No more muddling through email and slow responses.

In fact Anne is having fun getting her lead notifications. “Every time I get a lead notification on the app, I click on it right away.  I love seeing that fire icon!  It makes it more competitive and fun – which is very rewarding.”

With the notification instead of a lead being buried in email, Anne is able to move quickly and impress her prospects.

I can reply LIGHTNING FAST which I know sets me apart from my competitors even more and helps my clients get a feeling of how valuable they are to us. When I got leads in my email I wasn’t always able to quickly respond because it just got lost under all the business/personal emails that I get.

“Now I can just reply super fast over text and let them know a longer follow-up email with attachments is coming later.  I have already had clients thank me for the fast response time.” shared Anne.

Tools to work smarter

While the big things of adding SMS and conversion tools to her website have changed the lead game for Anne, other features in Leadferno have allowed her to work smarter, not harder.

When asked about her favorite feature of the Leadferno app to manage her leads Anne was quick to sing the praises of Shortcuts. Shortcuts are saved templates of replies, answers, questions, and more you can send in just a tap or click instead of writing it out over and over again.

“I LOVE LOVE LOVE the Shortcuts feature. I had no idea I would love that feature so much!! Sometimes a business has the same replies over and over.  This allows me to streamline these replies. I can just send the answer or reply in a tap.” shared Anne.

Centralize Your Website Leads

Your leads are too expensive and too valuable to not improve your capture and management. Centralizing your lead capture and lead management will help you boost your conversions and grow your business.

Centralizing your web leads pays off with:

• One place to focus on leads, that is built for leads
• Reduce or eliminate “lead leak” from buried or missed leads
• Optimize your lead management process to close more business
• Track and report your lead data- know where to improve
• Work smarter, not harder

All of these benefits can be capitalized on and more when you use Leadferno for your website lead capture and management.