A recent change from Google now enables Local Services Ads (LSAs) to send leads via SMS to the business as well as reply to the lead. This welcome addition from Google can improve your LSA lead management, response time, and ease of communication for both sides. If you are not familiar with Google’s LSA ads,…
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Facebook ads are a valuable marketing tool for many small businesses. By using targeting options, customizable ad formats, and analytics, businesses can create and optimize ads that drive more leads. One way you can improve Facebook Ad performance is to use Messenger as your call to action (CTA). Commonly called click-to-messenger this ad format and…
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Conversational marketing enables businesses to talk to potential customers in real-time conversations, rather than just relying on their website content, contact forms, or phone calls. This approach helps companies build personal relationships with prospects, solve their problems faster, capture leads, and close sales more effectively. Conversational marketing uses technology to facilitate these conversations at scale….
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The mobile phone has taken over telecommunications in our lives from the landline. Landlines being used in US homes has dropped below 37%, but for most businesses the landline is still their main contact number. The good news is that most businesses can enable their landline for texting so they can communicate with consumers who…
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For many businesses, their sales process includes a call, meeting or even an in person appointment with prospects. Software has made the process of scheduling and managing these appointments easier, but let’s make sure your website is helping generate more of them. Here are some tips on booking more prospects into your sales process right…
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Since the very first email was sent back in 1971, digital communication has been evolving at an exciting pace. It’s estimated that the number of email users will boom to 4.6 billion by 2025—that’s more than half the population of the entire planet.  As a marketing tool, email has been in popular use since the…
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