High-converting lead generation forms, or “lead gen forms,” are essential tools for collecting needed information from potential customers. Lead forms are the most tried and true staple of website conversion, turning unknown visitors into a known lead. Based on the business or service type, the fields a lead form needs can vary. Then factor in…
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Small business websites are plagued with issues in both lead capture and then the follow-up process on leads. Our in-depth research showed that 42.6% of website contact form leads didn’t even get a response. The leads that did get a response, saw an average lead response time of almost 18 hours. How can you solve…
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Driving traffic to your website get’s a lot of attention in both effort and budget, but conversion is your top goal. Those conversions might be sign-ups for your newsletter, email capture for a PDF download, a lead form fill, or a purchase. You want to turn as many unknown lurkers on your website into a…
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For decades now, websites have offered a contact form, estimate form, or some type of lead form as their main conversion option for prospects. No matter what level of the funnel your website visitor is in, the lead form presents an “all or nothing” option for a visitor to become a lead. But today’s consumer…
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Research proves the faster you respond to a lead, the more likely you are to qualify that lead and convert them into a customer. One survey analyzing over 5 million inbound leads found that conversion rates are 8x greater when you respond within 5 minutes to a new lead. That’s a huge lift you don’t want…
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You’ve visited plenty of websites with those chat buttons in the lower right of the screen and you’ve probably used them to communicate with businesses. With real-time communication becoming a must for businesses large and small, you’re looking to add chat or improve your chat experience for your customers. Look no further. Leadferno’s Leadbox is…
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Facebook ads are a valuable marketing tool for many small businesses. By using targeting options, customizable ad formats, and analytics, businesses can create and optimize ads that drive more leads. One way you can improve Facebook Ad performance is to use Messenger as your call to action (CTA). Commonly called click-to-messenger this ad format and…
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In our pursuit to make working with your business easier while landing you more leads, we’ve launched our latest feature Call Request. Now website visitors can request a call from you at a time they prefer. Giving potential customers options that make connecting with you easy increases your website traffic conversion to leads. Making phone…
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Tracking and reporting on your website traffic is important. It’s why so many websites use Google Analytics to capture and surface how traffic arrives, behaves and converts. Leadferno’s focus is to help convert more of your website traffic into leads using text messaging and business messaging. To capture this data, we enable you to integrate…
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The new year provides both reflection and a new vision for 2023. The annual digital marketing agency report from CallRail was released and looks at what trends, channels, opportunities, and challenges the over 600 agency professionals surveyed shared. We read the report and couldn’t help but feel aligned with the essential aspects shared. With the…
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As business evolves faster than ever many elements of a business’s offering can be pretty equal. The same types of service, similar products, and pricing within cents of each other. How can you stand out? By being easy to work with. With time as our biggest commodity (for your business too), being easy to work…
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In today’s 24/7 world, there’s no such thing as business hours. Technology and our phones have us plugged in at all hours of the day and night. This has both positive and negative implications for business, of course. It’s easier than ever to connect with customers but how can you be available at all hours?…
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