Small business websites are plagued with issues in both lead capture and then the follow-up process on leads. Our in-depth research showed that 42.6% of website contact form leads didn’t even get a response. The leads that did get a response, saw an average lead response time of almost 18 hours. How can you solve…
Read the full article »

Driving traffic to your website get’s a lot of attention in both effort and budget, but conversion is your top goal. Those conversions might be sign-ups for your newsletter, email capture for a PDF download, a lead form fill, or a purchase. You want to turn as many unknown lurkers on your website into a…
Read the full article »

A recent change from Google now enables Local Services Ads (LSAs) to send leads via SMS to the business as well as reply to the lead. This welcome addition from Google can improve your LSA lead management, response time, and ease of communication for both sides. If you are not familiar with Google’s LSA ads,…
Read the full article »

Changing how we do things in business, or life, is tough. But, if the payoff is there, it’s worth a shot, right? When it comes to handling leads and sales, it’s the same story. We talk with lots of businesses about getting better at generating and closing leads. Our main goal? To help you capture…
Read the full article »

For decades now, websites have offered a contact form, estimate form, or some type of lead form as their main conversion option for prospects. No matter what level of the funnel your website visitor is in, the lead form presents an “all or nothing” option for a visitor to become a lead. But today’s consumer…
Read the full article »

Research proves the faster you respond to a lead, the more likely you are to qualify that lead and convert them into a customer. One survey analyzing over 5 million inbound leads found that conversion rates are 8x greater when you respond within 5 minutes to a new lead. That’s a huge lift you don’t want…
Read the full article »

Pre-qualifying sales leads allows your team and business to work smarter, not harder. It ensures that efforts are directed where they are most likely to yield results, leading to increased sales and profitability. Your sales team or support staff can use Leadferno for pre-qualifying website leads and automating the sending of qualified leads to your…
Read the full article »

The modern consumer’s buying journey is more complex than ever before. With almost endless information at their fingertips, consumers are often overwhelmed and seek clarity before making a purchase. They also seek the easiest path to getting answers. This is where the art of asking and answering questions comes into play. By understanding the pivotal…
Read the full article »

In a perfect sales world, every lead stays connected and in communication with you during the sales process. But we all know this isn’t anywhere near the case. Leads can often go cold as prospects suddenly don’t respond to your last question, guidance, or reply. Don’t give up. Instead, look to how SMS can assist…
Read the full article »

Time is a powerful factor in making both prospects and customers happy. An answer to a question or issue might be considered wonderful if it arrives within 30 minutes but highly disappointing if it arrives days later. Working to improve response times in both sales and service to their optimal level can have a giant…
Read the full article »

Great sales processes all have one thing in common, great questions. Finding the right sales questions that move your prospect forward is key to moving opportunities to closed sales. Texting Is A Great Sales Tool Text messaging is perfect for sales as it’s a personal communication channel. Asking sales questions and getting answers over text…
Read the full article »

In today’s 24/7 world, there’s no such thing as business hours. Technology and our phones have us plugged in at all hours of the day and night. This has both positive and negative implications for business, of course. It’s easier than ever to connect with customers but how can you be available at all hours?…
Read the full article »